Walmart Asda launches wine selector kiosk printer

Walmart-owned grocery chain Asda in the United Kingdom has deployed in-store kiosk printers to help customers choose wine. The Wine Selector is currently being trialed in Chapeltown, Sheffield in South Yorkshire, and Harrogate in North Yorkshire, with plans for a larger distribution in the fall, according to supermarket.co.za.

The touchscreen kiosk printer allows customers to search several criteria including, price, grape type and country origin. Once the customer has entered the preferences the Wine Selector prints a docket with the suggested wine. Each terminal is tailored to its store, where prices and promotions are updated on a daily basis and include Asda's full range of more than 600 wines.

It is said that the kiosk printers offer 24 white wines and 40 red wines from every price range and taste profile. Customers insert a card into the machine to open their tab, then select the brand and amount of wine they wish to sample. Both the amount poured and the remaining supply can be checked in real time to monitor the best sellers.